Our Work

See What We Make

Before → After short-form video transformations for local Calgary businesses. Real production specs, not stock footage.

Auto Detailing
BEFORE AFTER
Auto Detailing — Before
Old content No hook · Phone footage · No captions
Auto Detailing — After
ClipCraft output Hook-first 3s · Trending audio · Captions
Added: Cinematic lens passes, high-gloss color grade, punchy text overlays, fast-cut transitions, car-culture audio.
Roofing
BEFORE AFTER
Roofing — Before
Old content Blurry ground shots · No drone · No story
Roofing — After
ClipCraft output Drone-to-ground · Before/after reveal · Trust hook
Added: Drone-to-ground aerial reveal, sky-high perspective, before/after split transition, home-owner trust hook text, Nextdoor-optimized pacing.
Hockey Training
BEFORE AFTER
Hockey — Before
Old content Dim arena · Shaky phone · No slow-mo
Hockey — After
ClipCraft output Motion blur cuts · High-energy audio · Locker-room energy
Added: Motion-blur cuts on slapshot release, cinematic slow-mo on key hits, locker-room raw energy text overlays, youth league + sports bar optimized pacing.
Golf Club
BEFORE AFTER
Golf — Before
Old content Flat range · No angle · No story
Golf — After
ClipCraft output Swing sequence · Course aerials · Professional copy
Added: Slow-motion swing sequence, pristine course aerials, clean professional typography, pro-shop + country club aesthetic, instructor credibility hooks.
Ready to transform your content?

Want a free video for your business?

Send us 2–3 raw clips. We'll send back a fully edited reel — no commitment, no pitch.

What we produce, end-to-end

Every Cap-Proof deliverable packages a hook-first script, an AI-tool production spec, a caption tuned for the platform, and the polished output. Here are three representative samples.

Auto Detailing Report #1717866
TikTok · 28s
Script
HOOK (0–3s): "Showroom finish. Garage dust."
  → Wide shot of BMW M4 hood under shop light, anamorphic flare hits

SETUP (3–10s): "Two-bucket wash → clay bar → compound polish → ceramic seal."
  → Quick cuts of hands at each step, ASMR-style suds + spray

TRANSFORM (10–20s): Time-lapse. Dull dust-grey hood to mirror gloss.
  → Slow push-in. Specular reflections swirl under shop lights.

CLOSE (20–28s): Final reveal + caption overlay:
  "Auto Elite Detailing — Calgary · DM to book"
Kling prompt
Cinematic 24fps, slow push-in on gloss black BMW hood,
anamorphic flare, 0:00–0:03. Studio lighting, shallow depth of
field, 9:16 vertical, hyper-glossy reflective paint finish,
handheld micro-shake, no people, editorial car content.
Runway Gen-3 prompt
Smooth orbital camera move around wet BMW M4 hood in dim shop,
water beading visible on paint, high-contrast specular highlights,
magenta rim light, 24fps, 10s, 9:16 vertical, no logos.
Caption

This M4 sat in a garage for 14 months. We made it look like a showroom floor in 3 seconds.

#cardetailing#yyc#bmwm4#paintcorrection#calgary#detailshop
Auto Detailing — raw footage frame
RAW Phone footage
↓ Edit ↓
Auto Detailing — edited reel
AFTER EDIT Hook-first · Color graded · 28s
Restaurant Report #1697727
Instagram Reels · 22s
Script
HOOK (0–3s): "This bison burger moved more units in 7 days than the old photo did in 6 months."
  → Steaming plate close-up, beef sizzling on cast iron

TASTE-SHOT (3–9s): "Cheese pull. Sauce drizzle. Crust char."
  → Slow-mo cheese pull, glossy sauce pours over brioche bun

TEXTURE (9–16s): Macro pass over charred edges, sesame seeds, microgreens
  → Rack focus from bun crest to patty edge

CLOSE (16–22s): "Taste the difference. Order tonight."
  → Wide table pull-back + location tag
Kling prompt
Editorial food close-up, 9:16 vertical rack focus from rising
steam to char crust on cast-iron bison burger, shallow depth of
field, 24fps warm restaurant ambient lighting, macro detail,
6s, hyper-stylized magazine food photography, no hands visible.
Caption

This bison burger moved more units in 7 days than the old photo did in 6 months.

#yycfood#bisonburger#foodtok#datenight#calgaryeats#craftburger
Restaurant — raw footage frame
RAW Phone footage
↓ Edit ↓
Restaurant — edited reel
AFTER EDIT Hook-first · Macro rack focus · 22s
Real Estate Daily Report · Jul 24
YouTube Shorts · 32s
Script
HOOK (0–3s): "Most listing videos lose viewers in 2 seconds. We keep them for 30."
  → Drone rising over craftsman bungalow, golden hour

REVEAL (3–15s): Drone-to-interior push through front doorway, warm light through floor-to-ceiling windows, hardwood floors
  → FPV flythrough, smooth motion

STORY (15–24s): "Built 1962. Last sold 2019. Listed today."
  → Date stamps appear over architectural details

CLOSE (24–32s): "DM for the full walkthrough."
  → Pull-back over front lawn, agent overlay graphic
Kling prompt
Cinematic FPV drone flythrough of craftsman bungalow interior at
golden hour, smooth push through front door into sunlit living
room, hardwood floors glowing under warm light, floor-to-ceiling
windows, 9:16 vertical, 24fps, 12s, real estate listing
aesthetic, no agent visible.
Caption

Most listing videos lose viewers in 2 seconds. We keep them for 30.

#yycrealestate#calgaryhomes#craftsmanhome#listready#dronevideo#realtorlife
Real Estate — raw listing footage
RAW Phone footage
↓ Edit ↓
Real Estate — edited reel
AFTER EDIT Hook-first · Drone-to-interior · 32s

Want deliverables like these for your business?

Send us 2–3 raw clips. We'll send back a free edited reel — no commitment.

Claim your free video →

Watch the Work

Short-form video that moves the needle.

Cinematic car reveal reel
TikTok Auto Detailing

Cinematic Car Reveal — BMW M4

Hook-first 3-second open with high-gloss color grade and trending audio sync. Shot on-site with phone.

42Kviews 1,200saves 380shares
Shop transformation reel
Instagram Reels Auto Detailing

Before/After Transformation Reel

Side-by-side paint correction reveal with slow-motion detail shots and ambient shop audio layered under trending sound.

89Kviews 3,100saves 820shares
Signature dish reel
TikTok Restaurant

Signature Dish Close-Up — Rustic Table

B诱人 food photography with rack focus and same-day trending audio. Shot with mirrorless on a gimbal.

67Kviews 2,400saves 510shares
Chef story reel
YouTube Shorts Restaurant

Chef Story — From Dishwasher to Owner

Authentic owner story hook with raw, human moments and text overlays. Zero production budget, maximum connection.

28Kviews 980saves 210shares
Home reveal reel
Instagram Reels Real Estate

Listing Reveal — 4BR Craftsman

Drone-to-interior reveal with warm color grade and neighborhood hook. 15-second version drove 12 open house inquiries.

54Kviews 1,800saves 440shares
Market update reel
TikTok Real Estate

Market Update — Q2 Inventory Report

Agent-hosted micro-episode with on-screen data overlay and localized market insight. 60-second version for lead nurturing sequence.

19Kviews 640saves 120shares

Get a free edited reel for your business

Send us 2–3 raw clips. We'll send back a finished reel — no commitment, no obligation.

Request my free reel →
📧
Repurposing your existing content — even phone footage works. We'll find the hook, cut the fluff, and deliver a reel that actually represents your business well.

Proof, not promises

Real businesses. Real reach. Real business outcomes — not vanity metrics.

Auto Detailing Instagram Reels + TikTok

Auto Elite Detailing — Calgary

Six months of phone-recorded content with no strategy. Posts getting 20–40 views, zero DMs, zero booking inquiries from social.

What we did

Re-branded from scratch — cinematic car reveals, hook-first 3-second opens, high-gloss color grade, trending audio sync, 3 clips/week for 8 weeks.

Business Outcome
Booked 3 weeks out

Waitlist opened after Week 5. No paid ads — all organic.

Auto Elite — Before
Before Phone footage · No strategy · 20–40 views
Auto Elite — After
ClipCraft output Hook-first · Trending audio · 147K views
147K
Total reach
8,300
New followers
6.2%
Engagement rate
"We went from almost no social presence to being the first shop people tag in Calgary car meets. ClipCraft turned our lot into a content machine."
— Owner, Auto Elite Detailing
Roofing TikTok + Instagram Shorts

Summit Roofing — Calgary

Seasonal依赖 referral business. Summer months = feast, winter = almost nothing. Owner wanted to build year-round demand through social proof.

What we did

Before/after drone reveals, homeowner trust hooks, storm-damage urgency content, 4 clips/week for 6 weeks. Built a library of evergreen assets.

Business Outcome
12 inbound leads in 6 weeks

All organic. 4 estimates turned into signed contracts.

Summit Roofing — Before
Before Blurry ground shots · No drone · 0 social leads
Summit Roofing — After
ClipCraft output Drone reveals · Trust hooks · 12 inbound leads
210K
Total reach
12
Inbound leads
4
Signed contracts
"We had zero social strategy. Now we get 2–3 DM inquiries every week from homeowners who watched our before/after reel. Worth every cent."
— Owner, Summit Roofing
Fitness / Gym Instagram Reels + TikTok

FitPeak Gym — Calgary

Gym posting irregular phone clips with 15–30 views per post, zero class inquiries from social.

What we did

3 class-highlight reels/week for 8 weeks — dynamic camera movement, member transformation hooks, trending audio.

Business Outcome
14 new memberships in 8 weeks

All organic. 2 corporate packages from DM inquiries.

FitPeak Gym — Before
Before Phone clips · No strategy · 15–30 views
FitPeak Gym — After
ClipCraft output Transformation hooks · Trending audio · 89K reach
89K
Total reach
14
New members
4.8%
Engagement rate
"We had a dead Instagram page for two years. ClipCraft made our classes look like something people actually want to be part of. We hit our membership cap."
— Owner, FitPeak Gym

Your results could be next

Send us 2–3 raw clips. We'll send back a free edited reel — no commitment.

Get your free reel → Book a 15-min call →

Real feedback from real businesses

"We went from almost no social presence to being the first shop people tag in Calgary car meets. ClipCraft turned our lot into a content machine."
Auto Elite Detailing Calgary, AB — Auto Detailing
"We had zero social strategy. Now we get 2–3 DM inquiries every week from homeowners who watched our before/after reel. Worth every cent."
Summit Roofing Calgary, AB — Roofing
"Membership inquiries jumped 40% after we started posting weekly recaps. The content looks so polished people assume we're spending thousands on a agency."
Riverside Golf Club Kelowna, BC — Golf & Country Club
"They turned our 60-second class intro into something that actually stops the scroll. Trial sign-ups from Instagram doubled in eight weeks."
Pulse Fitness Studio Vancouver, BC — Fitness & Training
Got it — we'll be in touch.