:root {
  --bg: #0D0D0D;
  --surface: #161616;
  --surface-2: #1F1F1F;
  --accent: #FF5722;
  --accent-2: #FF8A5B;
  --text: #F5F5F5;
  --muted: #888888;
  --border: #2A2A2A;
  --font-display: 'Syne', sans-serif;
  --font-body: 'Plus Jakarta Sans', sans-serif;
}

*, *::before, *::after { box-sizing: border-box; margin: 0; padding: 0; }

html { font-size: 16px; scroll-behavior: smooth; }

body {
  background: var(--bg);
  color: var(--text);
  font-family: var(--font-body);
  line-height: 1.6;
  -webkit-font-smoothing: antialiased;
}

/* ── NAV ── */
.nav {
  position: fixed;
  top: 0; left: 0; right: 0;
  z-index: 100;
  background: rgba(13,13,13,0.85);
  backdrop-filter: blur(16px);
  -webkit-backdrop-filter: blur(16px);
  border-bottom: 1px solid var(--border);
}
.nav-inner {
  max-width: 1100px;
  margin: 0 auto;
  padding: 16px 32px;
  display: flex;
  align-items: center;
}
.wordmark {
  font-family: var(--font-display);
  font-weight: 800;
  font-size: 1.25rem;
  letter-spacing: -0.02em;
  color: var(--text);
}
.nav-inner { gap: 0; justify-content: space-between; }
.nav-links {
  display: flex;
  gap: 20px;
  align-items: center;
}
.nav-link {
  font-size: 0.85rem;
  font-weight: 500;
  color: var(--muted);
  text-decoration: none;
  transition: color 0.2s;
}
.nav-link:hover { color: var(--text); }
.nav-link--active { color: var(--text); }

/* ── HERO ── */
.hero {
  min-height: 100vh;
  display: flex;
  align-items: center;
  padding: 120px 32px 80px;
  max-width: 1100px;
  margin: 0 auto;
  gap: 80px;
}
.hero-inner { flex: 1; }
.hero-label {
  font-size: 0.75rem;
  font-weight: 600;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--accent);
  margin-bottom: 20px;
}
.hero-headline {
  font-family: var(--font-display);
  font-weight: 800;
  font-size: clamp(3rem, 7vw, 5.5rem);
  line-height: 1.0;
  letter-spacing: -0.04em;
  color: var(--text);
  margin-bottom: 24px;
}
.hero-sub {
  font-size: 1.1rem;
  color: var(--muted);
  max-width: 460px;
  line-height: 1.7;
  margin-bottom: 32px;
}
.hero-badges {
  display: flex;
  gap: 10px;
  flex-wrap: wrap;
}
.badge {
  font-size: 0.7rem;
  font-weight: 600;
  letter-spacing: 0.06em;
  text-transform: uppercase;
  padding: 6px 12px;
  border: 1px solid var(--border);
  border-radius: 4px;
  color: var(--muted);
}

/* Hero visual */
.hero-visual { flex: 0 0 auto; }
.clip-stack {
  display: flex;
  gap: 20px;
  align-items: flex-end;
}
.clip-box {
  background: var(--surface);
  border: 1px solid var(--border);
  border-radius: 16px;
  padding: 16px;
  width: 160px;
  transition: transform 0.3s ease;
}
.clip-box--glow {
  border-color: var(--accent);
  box-shadow: 0 0 40px rgba(255, 87, 34, 0.2), 0 0 80px rgba(255, 87, 34, 0.06);
  transform: translateY(-16px);
}
.clip-mockup {
  background: var(--surface-2);
  border-radius: 8px;
  overflow: hidden;
  aspect-ratio: 9/16;
  display: flex;
  flex-direction: column;
}
.clip-mockup--active {
  border: 2px solid var(--accent);
  background: #1a0e08;
}
.mockup-bar {
  padding: 8px;
  display: flex;
  gap: 5px;
}
.mockup-dot {
  width: 8px; height: 8px;
  border-radius: 50%;
  background: #333;
}
.mockup-body {
  flex: 1;
  display: flex;
  align-items: center;
  justify-content: center;
  position: relative;
}
.play-icon {
  font-size: 1.5rem;
  color: var(--muted);
  opacity: 0.5;
}
.clip-mockup--active .play-icon { color: var(--accent); opacity: 1; }
.view-count {
  position: absolute;
  bottom: 8px;
  right: 8px;
  font-size: 0.65rem;
  font-weight: 700;
  color: var(--accent-2);
  background: rgba(255,87,34,0.15);
  padding: 2px 6px;
  border-radius: 4px;
}
.clip-label {
  text-align: center;
  font-size: 0.7rem;
  color: var(--muted);
  margin-top: 10px;
  font-weight: 500;
}
.clip-box--glow .clip-label { color: var(--accent-2); }

/* ── PROOF ── */
.proof {
  background: var(--surface);
  border-top: 1px solid var(--border);
  border-bottom: 1px solid var(--border);
  padding: 80px 32px;
}
.proof-inner {
  max-width: 1100px;
  margin: 0 auto;
}
.proof-head {
  font-family: var(--font-display);
  font-weight: 700;
  font-size: clamp(1.75rem, 3vw, 2.5rem);
  letter-spacing: -0.03em;
  margin-bottom: 20px;
  color: var(--text);
}
.proof-body {
  font-size: 1rem;
  color: var(--muted);
  max-width: 640px;
  line-height: 1.8;
  margin-bottom: 56px;
}
.proof-stats {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 40px;
}
.stat-num {
  font-family: var(--font-display);
  font-weight: 800;
  font-size: 2.5rem;
  letter-spacing: -0.04em;
  color: var(--accent);
  margin-bottom: 8px;
}
.stat-desc {
  font-size: 0.85rem;
  color: var(--muted);
  line-height: 1.5;
}

/* ── HOW ── */
.how { padding: 100px 32px; }
.how-inner { max-width: 1100px; margin: 0 auto; }
.section-tag {
  font-size: 0.7rem;
  font-weight: 600;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--accent);
  margin-bottom: 16px;
}
.section-head {
  font-family: var(--font-display);
  font-weight: 700;
  font-size: clamp(2rem, 4vw, 3rem);
  letter-spacing: -0.03em;
  line-height: 1.1;
  margin-bottom: 64px;
}
.steps {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 48px;
}
.step-num {
  font-family: var(--font-display);
  font-weight: 800;
  font-size: 3rem;
  letter-spacing: -0.06em;
  color: var(--border);
  margin-bottom: 20px;
}
.step-content h3 {
  font-family: var(--font-display);
  font-weight: 700;
  font-size: 1.1rem;
  margin-bottom: 12px;
  letter-spacing: -0.02em;
}
.step-content p {
  font-size: 0.9rem;
  color: var(--muted);
  line-height: 1.7;
}

/* ── PRICING ── */
.pricing {
  background: var(--surface);
  border-top: 1px solid var(--border);
  padding: 100px 32px;
}
.pricing-inner { max-width: 1100px; margin: 0 auto; }
.tiers {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 24px;
  margin-bottom: 32px;
}
.tier {
  background: var(--bg);
  border: 1px solid var(--border);
  border-radius: 16px;
  padding: 32px;
}
.tier--featured {
  border-color: var(--accent);
  position: relative;
  background: #140d07;
}
.tier-badge {
  position: absolute;
  top: -12px;
  left: 50%;
  transform: translateX(-50%);
  background: var(--accent);
  color: var(--bg);
  font-size: 0.65rem;
  font-weight: 700;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  padding: 4px 12px;
  border-radius: 20px;
}
.tier-name {
  font-family: var(--font-display);
  font-weight: 700;
  font-size: 1rem;
  letter-spacing: 0.06em;
  text-transform: uppercase;
  color: var(--muted);
  margin-bottom: 12px;
}
.tier-price {
  font-family: var(--font-display);
  font-weight: 800;
  font-size: 2.75rem;
  letter-spacing: -0.04em;
  color: var(--text);
  margin-bottom: 28px;
}
.tier-price span {
  font-size: 1rem;
  font-weight: 500;
  color: var(--muted);
}
.tier-features {
  list-style: none;
  display: flex;
  flex-direction: column;
  gap: 12px;
}
.tier-features li {
  font-size: 0.875rem;
  color: var(--muted);
  padding-left: 20px;
  position: relative;
}
.tier-features li::before {
  content: '';
  position: absolute;
  left: 0;
  top: 8px;
  width: 8px;
  height: 8px;
  background: var(--accent);
  border-radius: 50%;
}
.pricing-note {
  font-size: 0.8rem;
  color: var(--muted);
  text-align: center;
}

/* ── CLOSING ── */
.closing {
  padding: 120px 32px;
  text-align: center;
}
.closing-inner { max-width: 700px; margin: 0 auto; }
.closing-tagline {
  font-size: 0.75rem;
  font-weight: 600;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--accent);
  margin-bottom: 20px;
}
.closing-head {
  font-family: var(--font-display);
  font-weight: 800;
  font-size: clamp(2.5rem, 5vw, 4rem);
  letter-spacing: -0.04em;
  line-height: 1.05;
  margin-bottom: 28px;
}
.closing-sub {
  font-size: 1.05rem;
  color: var(--muted);
  line-height: 1.8;
}

/* ── FOOTER ── */
.footer {
  border-top: 1px solid var(--border);
  padding: 40px 32px;
}
.footer-inner {
  max-width: 1100px;
  margin: 0 auto;
  display: flex;
  align-items: center;
  justify-content: space-between;
}
.footer-tag {
  font-size: 0.8rem;
  color: var(--muted);
}

/* ── PORTFOLIO ── */
.portfolio {
  padding: 100px 32px;
  background: var(--bg);
}
.portfolio-inner {
  max-width: 1100px;
  margin: 0 auto;
}
.portfolio-intro {
  font-size: 1rem;
  color: var(--muted);
  max-width: 600px;
  line-height: 1.8;
  margin-bottom: 64px;
}

/* Case card */
.case-card {
  background: var(--surface);
  border: 1px solid var(--border);
  border-radius: 20px;
  padding: 40px;
  margin-bottom: 48px;
}
.case-header {
  display: flex;
  align-items: flex-start;
  justify-content: space-between;
  gap: 24px;
  margin-bottom: 36px;
}
.case-meta { flex: 1; }
.case-industry {
  display: inline-block;
  font-size: 0.65rem;
  font-weight: 700;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--accent);
  background: rgba(255,87,34,0.12);
  padding: 4px 10px;
  border-radius: 4px;
  margin-bottom: 12px;
}
.case-title {
  font-family: var(--font-display);
  font-weight: 700;
  font-size: 1.4rem;
  letter-spacing: -0.03em;
  margin-bottom: 10px;
}
.case-problem {
  font-size: 0.875rem;
  color: var(--muted);
  line-height: 1.6;
  max-width: 420px;
}
.case-label-row {
  display: flex;
  gap: 8px;
  flex-shrink: 0;
  padding-top: 4px;
}
.case-badge {
  font-size: 0.65rem;
  font-weight: 800;
  letter-spacing: 0.1em;
  padding: 5px 12px;
  border-radius: 4px;
}
.case-badge--before {
  background: var(--surface-2);
  color: var(--muted);
  border: 1px solid var(--border);
}
.case-badge--after {
  background: var(--accent);
  color: var(--bg);
}

/* Image pair row */
.case-pair {
  display: flex;
  align-items: center;
  gap: 20px;
  margin-bottom: 32px;
}
.case-img-wrap {
  flex: 1;
  position: relative;
  border-radius: 12px;
  overflow: hidden;
  border: 1px solid var(--border);
}
.case-img-wrap--after {
  border-color: var(--accent);
  box-shadow: 0 0 30px rgba(255,87,34,0.15);
}
.case-img {
  width: 100%;
  aspect-ratio: 3/4;
  object-fit: cover;
  display: block;
}
.case-arrow {
  font-size: 1.5rem;
  color: var(--muted);
  flex-shrink: 0;
}
.case-caption {
  position: absolute;
  bottom: 0;
  left: 0;
  right: 0;
  padding: 12px 14px;
  font-size: 0.7rem;
  line-height: 1.5;
  font-weight: 500;
}
.case-caption--before {
  background: rgba(13,13,13,0.85);
  color: var(--muted);
}
.case-caption--after {
  background: rgba(255,87,34,0.85);
  color: #fff;
}

/* Stat row */
.case-stat-row {
  display: flex;
  gap: 40px;
  padding-top: 24px;
  border-top: 1px solid var(--border);
}
.case-stat { display: flex; flex-direction: column; gap: 4px; }
.case-stat-num {
  font-family: var(--font-display);
  font-weight: 800;
  font-size: 1.1rem;
  color: var(--text);
  letter-spacing: -0.03em;
}
.case-stat-label {
  font-size: 0.7rem;
  color: var(--muted);
  text-transform: uppercase;
  letter-spacing: 0.08em;
}

/* DM callout */
.dm-callout {
  display: flex;
  align-items: center;
  gap: 20px;
  background: var(--surface-2);
  border: 1px solid var(--border);
  border-radius: 16px;
  padding: 28px 32px;
  margin-top: 16px;
}
.dm-icon { font-size: 2rem; flex-shrink: 0; }
.dm-text {
  font-size: 0.9rem;
  color: var(--muted);
  line-height: 1.6;
}
.dm-text strong { color: var(--text); }

/* ── RESPONSIVE ── */
@media (max-width: 768px) {
  .hero {
    flex-direction: column;
    padding-top: 100px;
    gap: 48px;
  }
  .hero-visual { display: none; }
  .proof-stats, .steps, .tiers {
    grid-template-columns: 1fr;
  }
  .footer-inner {
    flex-direction: column;
    gap: 16px;
    text-align: center;
  }
}

@media (max-width: 480px) {
  .hero { padding: 80px 20px 60px; }
  .proof, .how, .pricing, .closing { padding: 60px 20px; }
  .nav-inner { padding: 14px 20px; }
}